Tips for a comfortable New Year's Eve for dogs

The fireworks season is approaching, and for many dogs, it can be a stressful time. As a pet store, it's important to be able to advise your customers on ways to help their dogs stay as comfortable as possible during this period. With a few simple adjustments, owners can reassure their loyal four-legged friends. Here are 7 practical tips you can share with your customers to keep their dogs calm during fireworks.

1. Create a safe hiding place
Dogs have a natural instinct to seek shelter when they feel danger; this helps them feel safe. Encourage your customers to create a calm space for their dog to retreat to before the fireworks start. This could be an enclosed area, like a crate covered with a blanket, or a quiet corner in the room. By preparing a safe space, the dog can stay calmer in an environment that feels safe and familiar to them.

Product tip: The District 70 Crate Cover gives dogs a sheltered and secure feeling, and this crate cover is also stylish in the living room.

2. Comfort with a favorite cuddle toy
A favorite cuddle toy or chew toy can offer a lot of comfort. Tell your customers that it can be helpful for dogs to have a "buddy" during stressful moments. This toy can serve as a distraction but also provides a sense of security through familiarity. Think of products like soft cuddle toys or chew toys that are specifically designed for comfort.

Product tip: The sturdy Beco cuddly toys can withstand a calming chew session by the dog.

3. Play music
Firework sounds can be overwhelming for dogs, so a good tip is to play calming music to help mask the sound of the fireworks. Special playlists have been created on platforms like Spotify or Apple Music for pets. Playing soothing music can help distract the dog and create a relaxing atmosphere.

4. Give a calming snack
There are special snacks that can help dogs stay calm. For pet stores, it's a good idea to stock calming snacks, such as those containing chamomile, a natural calming ingredient. However, it's important to advise customers to consult their vet if they're considering stronger calming medications.

Product tip: Warmako has two calming snacks with chamomile; Beco Dog Choc and Imby Snooze & Sleep. For calming supplements, you can recommend Greenfields Calm+, Adaptil Chew, or Imby Calming Supplement.

5. Give a well-filled chew toy

By giving the dog a treat-dispensing toy filled with their favorite treats or calming snacks, the dog stays busy and focused on getting their tasty reward. This is the perfect way to distract the dog and take their mind off the stressful sounds of fireworks. A durable chew toy can also keep the dog occupied for a long time and provide a positive outlet for their energy.

Product tip: The West Paw Holiday Toppl is an excellent choice. This durable toy can be filled with calming treats or snacks, and the Holiday limited edition in Evergreen and Candy Cane colors makes it perfect for the festive season.

6. Adaptil: Calming pheromones
Another option for firework anxiety is Adaptil, a product that uses calming pheromones. These synthetic pheromones mimic the ones a mother dog emits to comfort her puppies. Adaptil is available in various forms, such as a spray, diffuser, or collar, and helps the dog feel safer and less stressed during the fireworks period. It’s an excellent addition to the products you offer to help dogs through these anxious moments.

Click here for the full Adaptil range.

7. Thundershirt: Calming vest
Thundershirt is a popular product that has been proven effective in relieving stress in dogs. It works by applying gentle, constant pressure that has a calming effect, similar to how you would comfort a child by holding them firmly. The Thundershirt is ideal for dogs who experience anxiety from firework sounds, and it can be easily worn without discomfort. This product has been highly effective in reducing anxiety and could be a valuable addition to your store's inventory.

Happy New Year
Remind your customers that by being well-prepared, they can ensure a calmer New Year for their dog. With simple adjustments and reassuring products, dog owners can prevent much stress for their pets. Make sure your store is well-prepared with the right products, such as Adaptil, Thundershirt, and calming snacks, and that your team is ready to give advice.

With these practical tips and products, dogs can get through the fireworks season in a much calmer way, and your store can help them along the way!