28 february 2024

Unlocking the Power of B-Corps in the Pet Industry

What exactly is a B-Corp, and why should you, as an owner or personnel of a pet store, pay attention to it? Let's delve into this transformative business model while highlighting two brands in the pet industry: Beco and West Paw.

In recent years, consumers have become increasingly aware of the effects of their purchases on the environment and society. This shift in consumer behavior has paved the way for the rise of companies that prioritize making a positive impact on society, the environment, or other charitable causes alongside profit. Among these pioneers are B Corporations, or B-Corps, which redefine success in business by balancing profit with these goals.

What are B-Corps?

B Corporations, or B-Corps, are companies that make a profit and are certified by the non-profit organization B Lab for meeting strict standards for social and environmental performance, accountability, and transparency. These companies operate with a triple bottom line approach and strive to have a positive impact not only on their shareholders but also on their employees, community, and the environment.

For pet stores, products from B-Corp-certified brands can offer various benefits. It not only aligns with the growing demand for ethically produced and environmentally friendly products but also enhances the store's reputation as socially responsible, attracting conscious consumers.

Beco: Leading the Movement for Sustainable Pet Products

An illustrious example of a B-Corp in the pet industry is Beco. Founded in 2009, Beco aims to create environmentally friendly and ethical pet products without compromising on quality or design. From biodegradable poop bags made from plant-based materials to sustainable toys manufactured from recycled plastic bottles, Beco's range demonstrates its commitment to sustainability at every stage of the production process.

For pet stores, offering Beco products to customers means not only meeting the needs of their pets but also contributing to a greener planet. With Beco's B-Corp certification, you can confidently stock shelves with products that align with their values and appeal to environmentally conscious consumers.

West Paw: Leading in Innovative Pet Products

Another notable B-Corp in the pet industry is West Paw. Since its inception in 1996, West Paw has been dedicated to creating high-quality, durable, and sustainable pet products, ranging from toys and beds to bowls and accessories. What sets West Paw apart is its innovative use of materials such as Zogoflex® and IntelliLoft® - both recyclable and made from recycled materials from consumer waste.

By choosing West Paw you can offer products that prioritize the health and well-being of pets as well as the planet. Moreover, West Paw's B-Corp certification serves as evidence of its commitment to ethical business practices, further enhancing the credibility of stores selling these products.

Embrace the B-Corp Movement

Embracing the B-Corp movement not only aligns with the values of sustainability and social responsibility but also provides an opportunity to distinguish your business in a competitive market. Brands like Beco and West Paw are examples of the transformative power of B-Corps, with products that not only meet the needs of pets and their owners but also contribute to a more sustainable and just future.

By choosing B-Corp certified brands, you can play a crucial role in promoting positive change in the pet industry while meeting the growing demand for ethically produced and environmentally friendly products.

Customized Advice

Need advice or more information about the sustainable products from Beco or West Paw? Contact us via [email protected] or 010 311 8400. Prefer to speak with a representative? Use the contact details below.