West Paw: Pet industry's first B Corp achieves recertification
West Paw has been re-certified as a B Corp for the next three years. This achievement is evidence of commitment to continuous improvement as B Lab's certification standards become increasingly challenging.
At Warmako, we strive to support companies that not only offer high-quality products but also value sustainability, ethics, and social responsibility. A perfect example of this is West Paw, a pioneer in the pet industry that was recently recertified as a B Corp. This marks an important milestone for the company, which has been committed for years to improving the world through its business practices.
What is a B Corp?
A B Corp is a certification awarded to companies that meet strict standards in social and environmental performance, accountability, and transparency. This certification goes beyond traditional business norms and encourages companies to make a positive impact on their employees, community, and the environment. It is a recognition of businesses striving for the highest level of ethics and sustainability, and West Paw was the first company in the pet industry to achieve this status.
Why West Paw’s Recertification is Important
Since its initial certification in 2013, West Paw has increased its focus on sustainability in the pet market. The recent recertification demonstrates that the company remains committed to the values of the B Corp movement and continually strives for improvement.
In recent years, West Paw has taken significant steps to reduce its environmental impact and develop sustainable products. For example, it introduced the Seaflex product line, which contains 12% recycled ocean plastic. Additionally, West Paw’s treats are made from nutritious organ meat that would otherwise go to waste, and the newest treats come from regenerative farms, resulting in a smaller ecological footprint.
For pet specialty stores, selling products from a B Corp like West Paw offers a significant advantage: customers increasingly value brands that prioritize sustainability and ethics. This can lead to greater loyalty and stronger engagement from environmentally conscious consumers.
West Paw’s Commitment to Community and Employees
West Paw is not only focused on the environment but also on the people who contribute to the company’s success. The company provides a living wage, more paid time off for well-being and volunteering, and flexibility for life events. Moreover, West Paw has contributed to the community by helping build a dog park in Bozeman and organizing a dog parade whose proceeds went to local animal shelters.
Impact of the B Corp Movement
At Warmako, we are proud of companies like West Paw that use their influence to make the world a better place. West Paw’s recertification as a B Corp is not only a recognition of their hard work but also an inspiration for other companies in the pet industry and beyond. It shows that it is possible to be profitable while taking responsibility for the environment and society.
The B Corp movement continues to grow, from just over 1,000 certified companies in 2013 to now more than 7,000 worldwide!
Discover West Paw Products
Would you like to offer your customers sustainable and high-quality products? At Warmako, you will find an extensive range of West Paw products. Contact us or browse our range to learn more.
