Almo Nature's Hydration Help successfully launched at Maxi Zoo

Customer Case: Successful Introduction of Almo Nature's Hydration Help at Maxi Zoo

Maxi Zoo, part of the Fressnapf Group, is a leading pet store chain in Europe. In 2024, Maxi Zoo entered the Dutch market through the acquisition and rebranding of the Jumper stores, resulting in a network of approximately 70 stores in the Netherlands. Almo Nature is already an important brand within the Maxi Zoo assortment, and the chain is known for its focus on innovation and offering high-quality pet products.

Approach

To successfully launch Almo Nature's new 'Hydration Help' line at Maxi Zoo, we took the following steps:

1. Product presentation during meetings: During regular meetings, Warmako's key account managers introduced the new Almo Nature products. Maxi Zoo's buyers, always looking for innovations, were particularly interested in the goat milk SKU within the Hydration Help concept.
2. In-store presentation: To support the launch, the Hydration Help products were displayed in attractive Almo Nature displays in all Maxi Zoo stores. This ensured a uniform and eye-catching presentation of the new concept in all locations.

^{Photo: Almo Nature Display at MaxiZoo Arnhem and Lelystad}

Result

Thanks to this targeted approach, Almo Nature's Hydration Help line was successfully introduced in all Maxi Zoo stores in the Netherlands. The strategic product presentation and focus on innovation contributed to a successful launch and strengthened the collaboration between Warmako and Maxi Zoo.