District 70 expands brand awareness through collaboration with Loods 5
How do you increase the visibility of a stylish pet brand among interior and design enthusiasts? District 70 found the answer in a smart collaboration with home decor retailer Loods 5. Through shop-in-shop locations and strategic product placement, the brand not only captured the attention of pet owners but also established a strong connection with interior design. Discover how this partnership has contributed to the growth and positioning of District 70 in the home decor industry.
Customer Case: District 70 Expands Brand Awareness Through Collaboration with Loods 5
Loods 5, founded in 1999, is a leading Dutch home decor retail chain with five locations: Amersfoort, Duiven, Maastricht, Sliedrecht, and Zaandam. The concept of Loods 5 is based on collaboration with hundreds of participants, each offering a unique assortment, resulting in a diverse and constantly changing selection. This setup makes Loods 5 an inspiring destination for interior and design enthusiasts.
District 70 caters to dog and cat lovers with an eye for stylish interiors. To increase brand awareness among this target audience, Warmako decided to collaborate with Loods 5.
Approach
To effectively position District 70 within the Loods 5 concept, we took the following steps:
- Shop-in-shop concept: We opened a shop-in-shop in three Loods 5 stores, starting with Sliedrecht, followed by Amersfoort, and most recently Zaandam. These mini-shops within Loods 5 showcase the District70 assortment in a way that seamlessly fits the aesthetics and atmosphere of Loods 5.
- Strategic product placement: District 70’s products have been positioned to attract the attention of both pet owners and interior enthusiasts, increasing the brand’s visibility and appeal.
Photo: Loods 5 Zaandam
Results
The collaboration with Loods 5 has led to a significant increase in District 70’s brand awareness. The presence in these inspiring home decor stores has not only boosted direct sales, particularly in the regions surrounding the locations, but has also strengthened District 70’s positioning as a brand that combines design and functionality for pets. These branding efforts have positively impacted overall brand perception and reinforced other District 70 sales channels as well.
