District 70 FLOW successfully introduced at Das Futterhaus
How do you introduce an innovative product that immediately attracts attention? District 70 and Das Futterhaus joined forces to successfully market the FLOW drinking fountain - the first wireless B2B drinking fountain. With a strategic approach and strong collaboration, the FLOW was taken up in hundreds of shops at lightning speed, even before the start of the season. The result? A strong enrichment of the range as well as a revolutionary drinking solution for pets.
Customer Case: Successful Introduction of the District 70 FLOW at Das Futterhaus
Das Futterhaus is a leading German pet store chain with a strong presence in Germany and Austria. In 2024, the company achieved a total revenue of €577 million, with €519.3 million in Germany and €57.7 million in Austria. With a focus on innovation and quality, Das Futterhaus was looking for unique products to enrich their assortment.
District70 introduced the FLOW, the first wireless water fountain available B2B. This innovative water fountain is designed to encourage cats and small dogs to drink more water. With a motion sensor that activates the water flow when the pet comes within 1.5 meters, and the ability to automatically refresh the water every 30 minutes or 2 hours, the FLOW offers a user-friendly and hygienic solution for pet owners.
Approach
To successfully introduce the District70 FLOW at Das Futterhaus, we took the following steps:
- Product Introduction at the Headquarters: During a presentation at the Das Futterhaus headquarters, we presented the unique features and benefits of the FLOW water fountain. The innovative wireless functionality and design immediately appealed, resulting in a quick addition to their assortment.
- Support by Regional Managers: After central approval, the regional managers of Das Futterhaus visited the stores to introduce the FLOW water fountain. They provided product training and emphasized the unique selling points to the store staff.
- Rollout to Stores: Thanks to this targeted approach, hundreds of Das Futterhaus stores included the District70 FLOW water fountain in their assortment, even before the season officially began.
Photo: Presentation of District70 FLOW at Das Futterhaus
Result
The introduction of the District70 FLOW water fountain at Das Futterhaus was a great success. The rapid acceptance and wide distribution of the product highlight the strong collaboration between Warmako and Das Futterhaus. The innovative nature of the FLOW water fountain has contributed to an enriched assortment and offers pet owners a unique solution to keep their pets hydrated and healthy.
